As Entrepreneurs, we are known for being idea people. That’s the most exciting part, the ideas. But this can be a hindrance when starting a new business. In order to be a smart entrepreneur, you need to be aware of what is the best idea that will fit into your overall vision for your company. Without this knowledge you are wasting your business’s productivity, time, and money.

      It’s easy to get excited about a new product or marketing tool that has the potential to take you to the “sweet spot” in your business plan. It seems so right at [...]

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